Thailand Advertising Agencies Agree on New Pitching Fees.

From: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/TribuneBusiness News) | Date: December 25, 2003 | Copyright information

Byline: Bamrung Amnatcharoenrit

Dec. 25--Major advertising agencies will start charging companies the costs of preparing advertising and consultancy plans on contracts they fail to win.

Effective Jan 1, a flat rate of 100,000 baht will be billed for a full "above the line" campaign pitch, including creative services, sample work and strategic plan and 50,000 baht will be charged on a pitched plan presents only a strategic idea.

The 44 leading advertising agencies, which together make up more than 80 percent of the total billings in the industry, have agreed to the ...

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