MOUNTAIN DEW/DIET DEW DEBUT ON GRAMMYS; MOUNTAIN DEW ASSERTS BIG BRAND STATUS; 6TH LARGEST BRAND DOUBLES '92 AD SPENDING

PR Newswire | February 18, 1992 | Copyright

MOUNTAIN DEW/DIET DEW DEBUT ON GRAMMYS; MOUNTAIN DEW ASSERTS BIG BRAND 

 
           STATUS; 6TH LARGEST BRAND DOUBLES '92 AD SPENDING 
    SOMERS, N.Y., Feb. 18 /PRNewswire/ -- Pepsi-Cola today announced the premiere of new creative for its fastest-growing brand Mountain Dew and first-time-ever network support for Diet Mountain Dew. 
    Debuting on the 1992 Grammy Awards on February 25, the two high- adventure campaigns signal an aggressive push behind the citrus-flavored beverage patented nearly 30 years ago.  Mountain Dew is the title sponsor of the 1992 Grammy Awards, ...

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