Florida Goes on the Road to Provide the Florida Experience.

Business Wire | July 6, 2004 | Copyright

TALLAHASSEE, Fla. -- Dreaming about a Florida vacation? Look no further because VISIT FLORIDA, the state's official source for travel planning, is launching the new Florida Experience at the NASCAR Brickyard 400 in Indianapolis August 7-8 to more than 250,000 consumers.

"The Florida Experience allows travelers around the country to experience a bit of Florida in their hometowns," said Dale Brill, senior vice president of marketing at VISIT FLORIDA. "If you think you've already seen Florida, think again - this event showcases the depth and diversity the Sunshine State ...

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