The vision to build wealth: a financial journalist deconstructs the making of a media mogul.(The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television)(Book Review)

Black Issues Book Review | July 1, 2004| | Copyright

The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television by Brett Pulley John Wiley & Sons, Inc., April 2004 $24.95, ISBN 0-471-42363-7

Robert L. "Bob" Johnson became the world's first African American billionaire in 2001 when he sold BET, the cable channel he founded in 1980 with a $15,000 loan, to Viacom for $3 billion. Author Brett Pulley, an accomplished business journalist who has worked for both The Wall Street Journal and The New York Times, is now a senior editor at Forbes magazine. Like his subject, Pulley is also a black ...

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