Cooperation is key to private label design: manufacturers, retailers and others need to pool information and efforts to create the best private-label packages.(Special report: private-label packaging) From: Food & Drug Packaging | Date: June 1, 2004| Author: Demetrakakes, Pan | COPYRIGHT 2004 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Private-label packaging design, at its best, is a highly collaborative process.

The result can be attractive, effective packaging--as long as all the collaborators do their part.

With national brands, packaging, like most other aspects of a product, is totally under the control of the manufacturers. They seek feedback from trade customers and consumers, of course, but they make virtually all the important decisions.

But with private label, decision...