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Nu Skin Logs China Successes.
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Byline: Glen Warchol
Feb. 20--A year after Nu Skin's entry into mainland China, a market analyst said Thursday the Provo-based company is pioneering a hybrid business model, combining its successful multilevel marketing approach with retail stores.
"Nu Skin would rather do it the way they do it everywhere else," said Doug Lane, a Nashville-based analyst for Avondale Partners. "But China is in transition. What seems to work right now is a multilevel concept with stores."
The retail store approach was involuntary. The Chinese government prohibits direct sales ...
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