Kraft CEO Hopes New Coffeemaker Will Be Blockbuster. From: Chicago Tribune (Chicago, IL) | Date: February 3, 2004 | COPYRIGHT 2004 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Delroy Alexander

Feb. 3--After a year of slumping sales and product gaffes at Kraft Foods Inc., new chief executive Roger Deromedi is hoping a new coffee maker will be his first blockbuster product.

The new system, which brews cafe-quality coffee quickly with a special machine and coffee packets supplied by Northfield-based Kraft, will be Deromedi's first attempt to create an entirely new line of business in the United States.

It also will ...

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