In a nutshell: something as unexpected as a talking almond could be just what you need to catch the reader's eye.(A+ Ads)

From: Entrepreneur | Date: July 1, 2004| Author: | Copyright information

IS IT TOO FANCIFUL TO HAVE PRODUCTS "TALK" in print advertising? Will prospects take it seriously when you show dialogue balloons coming from component parts or, in the case shown here, from food pieces? The answers are, it is neither too fanciful nor taken less seriously Giving human qualifies to inanimate objects--otherwise known as anthropomorphism--offers fresh relief from ordinary advertising. And it opens up lots of interesting promotional possibilities that might not otherwise get attention.

In the ad shown here, produced for the Almond Board of California, an industry ...

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