The art of the hustle.(P.T. Barnum)(Brief Article)(Biography) From: U.S. News & World Report | Date: June 28, 2004| Author: Schmitt, Christopher H. | COPYRIGHT 2004 All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

First things first: P. T. Barnum did not utter that line about a sucker being born every minute. What he did do was revolutionize marketing and showmanship, making himself one of the greatest hustlers of all time.

Born in 1810, Phineas Taylor Barnum was an entrepreneur, politician, impresario, museum owner, lottery agent, philanthropist, and circus founder. Through shameless promotion, he attracted customers to shows and exhibitions that ranged from the fantastic to the ...