Rockin' the way to remembrance. (Trend Media Inc.)

From: Packaging Digest | Date: January 1, 1992 | Copyright information

Rockin' the way to remembrance

Elvis fans have grown older and more sophisticated. Holographic carton, columnar bottle help namesake fragrance line attract them in department stores.

Whether it's the crowds that still flock to his Graceland mansion in Memphis or the persistent, if unlikely, reports that "he's still alive!," the legend of Elvis Presley just won't quit.

That's undoubtedly the main reason for the success of the four-product Elvis fragrance line from Atlanta-based Trend Media. But a major assist has come from the line's packaging--a pioneering holograph for ...

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