Bohemia begins Valentine's promotion. (Bohemia beer promotions by Wisdom Import Sales Co.)

Modern Brewery Age | January 20, 1992 | Copyright

Bohemia begins Valentine's promotion

Mexico's Bohemia beer, imported into the U.S. by Wisdom Import Co., will kick off 1992 with consumer-oriented promotion for February's Valentine's Day titled, "Be My Beau."

This year's promotion, an extension of past Valentine's campaigns, features two new promotional items - an elegant, edible chocolate rose, and a six-color "Be My Beau" T-shirt - that can be ordered by consumers across the country. According to Wisdom, the chocolate rose and T-shirt make great ...

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