Write to sell. (effective sales letters)

Tea & Coffee Trade Journal | October 1, 1991| | Copyright

Don't agonize over sales letters. Let words work for you. Letters are personal and less intimidating than a phone call or a face to-face meeting. Letters hold the recipients attention for at least a few seconds, if not more, and allow you to reach the decision maker right away if you use a good mailing list.

Personal letters work best for highly targeted markets. If you need to implement a two-three-or four-letter campaign, write the entire series of letter at one time to ensure continuity. Multiple mailings build customer confidence and familiarity.

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