Flavored teas-the next growth segment? (Column)

Tea & Coffee Trade Journal | October 1, 1991| | Copyright

Given time, will flavored teas contribute heavily to the overall sales volume of specialty teas much as flavored coffees do to specialty coffees? I think they will.

In the 70's, when flavored teas were first becoming available, the choices were primarily apricot, black currant, peach and raspberry. The flavor range was limited and most of the tea arrived from Europe already flavored. At that time, only a few "tea people" gave tis market segment any chance of success. Bill MacMelville of Formost Friedman in New York was one of these people.

"I started in ...

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