 "Daily Post (Liverpool, England)")
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Football: Sheepshanks backs Football League re-branding.(Sport)
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Byline: GRAHAM CHASE
IPSWICH chairman David Sheepshanks has defended the re-branding of the Football League.
The change gives new names to the Football League divisions, which will be called The CocaCola Football League Championship,League One and League Two and includes a new logo.
The move ends the Football League's association with Nationwide but Sheepshanks dismisses the suggestion that supporters will be alienated by the changes.
``I think the fans will relate to it,''Sheepshanks said.``Every brand moves on and the new manifestation of the Football League ...
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