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Radio Group to Fill U.K. Convenience Stores with Station's Music.
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Evening Standard, London Knight Ridder/Tribune Business News
Jun. 10--Former Radio One DJ Bruno Brookes' instore radio group Immedia Broadcasting today said it will be going into all 2700 Spar convenience stores in Britain. The deal more than doubles the number of shops taking versions of the station Impulse Live to more than 5000.
Spar has sales of more than UKpound 2.3 billion a year with 12 million shopping transactions a week, which is more than J Sainsbury.
Impulse Live is already used by Texaco, Londis, Star News and the Mills group. Brookes owns 13 percent ...
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