AIDS notoriety may boost Magic Johnson's stock: value of Lakers unlikely to be hurt by his retirement. (acquired immune-deficiency syndrome; Earvin Johnson's $9 million a year endorsement business can rise; Los Angeles Lakers)

From: Los Angeles Business Journal | Date: November 18, 1991| Author: Deady, Tim | Copyright information

The value of Earvin "Magic" Johnson -- the $9 million a year endorsement business -- could appreciate because of his recent revelation that he has tested positive for the AIDS virus, according to sports industry experts.

And the impact of superstar Johnson's departure on the monetary value of the Los Angeles Lakers, one of the richest professional sports teams in the country, will probably be negligible at worst and could possibly be beneficial, at least in the short term, t...

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