Managing missing data.(Data Systems) From: Software World | Date: May 1, 2004| Author: | COPYRIGHT 2004 A.P. Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Today's commercially competitive world where the customer is king relies on data, and huge amounts of it. Retailers, financial institutions, leisure providers and many other types of company collect, process and then analyse vast amounts of lifestyle, demographic, and transaction data, to understand how their customers' purchasing patterns are related to their individual characteristics. Indeed, there are numerous published studies of how the analysis of all these data are helping companies in many sectors gain commercial advantage and so increase their profits by improving their ...

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