Birds Eye expands popular Voila! Line to include reduced carb varieties: new product meets growing consumer interest in reduced-carb foods.

From: Frozen Food Digest | Date: April 1, 2004 | Copyright information

Birds Eye Foods has introduced its first reduced-carb offering in the frozen complete bag meal category when five new Birds Eye Voila! varieties hits store shelves in late April. The new Birds Eye Voila! line is part of a multimillion-dollar investment in growth by Birds Eye Foods.

"We firmly believe that managing carbohydrate intake will be as important to consumers as fat, sodium and cholesterol for healthy eating," said, Dave Hogberg, executive vice president sales, marketing and business development, Birds Eye Foods. "The new line features a balance of protein and healthy ...

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