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Red Devil grows up.(Promotions--Products--Packs)(Brief Article)
From:
Grocer
| Date:
May 22, 2004
| COPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Britvic has revamped the packaging of its stimulant drink Red Devil as it tries to gain ground on Red Bull.
Available from June 7, the new cans will feature a more 'friendly' and 'grown-up' devil character and will retain its red and black colours.
Britvic's director of brand m...
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; ... have to retrain their workers. ----- ON THE INTERNET: Visit New Jersey Online, the World Wide Web site of The Star-Ledger, at http://www.nj.com/atnjo ----- (c) 1997, The Star-Ledger, Newark, N.J. Distributed by Knight-Ridder/Tribune Business News.
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Red Devil gets ready to rock. (Promotions--Products--Packs).(new advertising campaign)(Brief Article)
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; Britvic Soft Drinks has officially announced a 4m pounds sterling] summer support programme for stimulant drink Red Devil. The sum, first revealed in The Grocer (May 3 p53), will fund a multimedia campaign, said the company, which will include radio advertising, sponsorship, sampling and press ads.
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Nicholls: Rebel is my number one; But plunge on Red Devil Robert continues despite stamina doubts.(Sports)
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; Byline: JON LEES PAUL NICHOLLS yesterday nominated Cornish Rebel as his number one Hennessy Cognac Gold Cup contender and a horse from whom Ruby Walsh will not be parted, despite continued market confidence behind stablemate Red Devil Robert. In the latest betting activity Red Devil Robert, a
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Students' union falls for Red Devil.(National Union of Students endorses Red Bull)(Brief Article)
Grocer
; Red Devil has usurped mighty Red Bull as the National Union of Students' preferred energy drink. The pick-me-up thirst quencher will be the NUS's primary development partner for two years from September, although NUS shops and bars will also stock Red Bull and other energy drinks. Original Red
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