P&G settles 'green' diaper claims dispute. (Procter and Gamble Co.) (Top of the News)

Nonwovens Industry | January 1, 1992 | Copyright

Bowing to governmental pressure but denying any wrongdoing, Procter & Gamble, Cincinnati, OH, last month agreed to stop what a task force of 10 state attorneys general claimed were deceptive ads that suggested its Pampers and Luvs disposable diapers are readily degradable.

Under terms of the mid-November settlement, P&G said it would alter its advertising and pay each state $5000 in investigation costs. The investigation focused on one ad that depicted a hand holding a pile of dirt, with a heading suggesting that "90 days ago this was a disposable diaper." Only in ...

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