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Effects of consumption frequency on believability and attitudes toward alcohol warning labels.
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Alcohol consumption frequency and alcohol warning label type are examined for their influence on label believability, attitude toward the label, and attitude confidence. Findings from a convenience sample of students indicate a differential impact among five warning labels on label believability and label attitudes. As expected, frequent alcohol users find the labels to be significantly less believable and less favorable than occasional/nonusers of alcohol. However, occasional/nonusers of alcohol hold more confident attitudes toward the labels than frequent alcohol users. (Reprinted by ...
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