Planters Nut Poppers.(New Products)(Brief Article)

From: Stagnito's New Products Magazine | Date: July 1, 2003 | Copyright information

Take fresh-roasted peanuts and surround them with a crispy, crunchy coating, and what do you get? Planters Nut Poppers is the resulting product. Available in Cheddar, Nutty Original and Ranch varieties, the combination of peanut taste and various flavors tap into consumer demand for alternatives in the snack category. The product also capitalizes on full-flavor trends in the snack category.

Company: Kraft Foods North America, East Hanover, N.J.

Distribution: National

Suggested Retail Price: $0.99

Packaging: 2-ounce pouch

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