Hamburgers at home: fully cooked patties offer up benefits beyond convenience.(Category Snapshot)

From: Stagnito's New Products Magazine | Date: August 1, 2003| Author: | Copyright information

Hamburgers are what consumers prepare when they don't want to cook anything complicated. So you'd think there's nothing more to be done with the ubiquitous meat patty.

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Not so. A combination of factors, including safety concerns, convenience and a population that has neither the skills nor the desire to fix food, has meat processors scrambling to promote fully cooked beef patties.

"It's probably one of the hottest items in terms of market development," says Stephen Neel, marketing consultant to the meat industry.

Fully cooked beef patties ...

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