Waltham, Mass., Council Outlines Big Plans to Boost Tourism.

Knight Ridder/Tribune Business News | May 23, 2004 | Copyright

By Emily Sweeney, The Boston Globe Knight Ridder/Tribune Business News

May 23--The Waltham Tourism Council wants to promote the Watch City as being in a league with Concord, Cape Cod, and Boston.

"Our goal is to make Waltham the premier visitor destination in the state," Dan Yaeger, marketing consultant to the Waltham Tourism Council, said in an interview at the Waltham Chamber of Commerce earlier this year. "That's what we're aiming for."

Well, maybe not number one, Yaeger later admitted, but at least "one of" the state's premier ...

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