Prestigious honor society struggles with lack of name recognition.

From: Knight Ridder/Tribune News Service | Date: May 20, 2004| Author: Thomson, Susan C. | Copyright information

Byline: Susan C. Thomson

ST. LOUIS _ Phi Beta huh?

Phi Beta Kappa, the nation's oldest and most prestigious college honor society, just isn't ringing the same old bell with college students.

At St. Louis University this spring, 23 out of 77 of them never answered invitations or follow-up calls. Ditto for 27 of 84 prospective inductees at the University of Missouri at Columbia.

University of Missouri senior Brian Quigley was among the no...

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