L.A. taps star power to rejuvenate ailing tour business.(Media & Technology)

Los Angeles Business Journal | April 26, 2004| | Copyright

For Diane Keaton, it's the architecture. Ray Charles says he digs the music scene. Tom Arnold likes winding drives at sunset.

They are among more than 30 celebrities who have donated their names and faces to espouse the virtues of Los Angeles as part of a marketing campaign that starts this week called "See My LA."

"The more people are talking about L.A. and the more celebrities and people of note spread the message, the more it will bring people here," Keaton said. "I'm sick of hearing we don't have any history in Los Angeles, because we do. I want to be ...

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