Business Wire

Local Media Face Growing Threat from ''Local Search'' Competitors Like Google, Overture and Yellow Pages, New AIM Group Study Reports.

Business Wire | May 14, 2004 | Copyright

Business Editors

ORLANDO, Fla.--(BUSINESS WIRE)--May 14, 2004

Newspapers face long-term damage to their business from online local-search products, far greater than the damage done to classified advertising revenue by competitors like Monster.com and HotJobs.com, a new study, "The Geo-Google Threat: Search Engines Target Local Advertising," reported today.

The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to…

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