Azul K launches own brand.

From: South American Business Information | Date: May 12, 2004 | Copyright information

Colombia, May 11, 2004 (Portafolio/SABI via COMTEX)

After many years producing premium toilet soaps for other companies, the Colombian Azul K has decided to launch its own brand in the market. The company has adapted its equipment to produce the new premium toilet soap Carey. Aiming at marketing the new product, Azul K will invest Pesos$1.8bil in marketing and advertising ...

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