En busca de la pose ideal.(publicidad polÃtica en MÃ©xico)

Proceso | April 11, 2004| | Copyright

Quien concentra las miradas concentra los sufragios, dicta la norma que mira a la democracia cÃnicamente como extensiÃ³n del show-biz. Y, como en cualquier estudio de televisiÃ³n que se respete, la polÃtica entrÃ³ en su estado terminal: el enfrentamiento de egos sin mÃ¡s proyecto que "estar". Existir significa estar a cuadro durante el mayor tiempo posible, lo que obliga a los polÃticos a asumirse como seductores, a tomar cursos de movimiento de las manos y colores de la corbata, a encontrar lo que en ellos habita potencialmente como coqueto. Aparecer en la televisiÃ³n ...

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