En busca de la pose ideal.(publicidad política en México)

Proceso | April 11, 2004| | Copyright

Quien concentra las miradas concentra los sufragios, dicta la norma que mira a la democracia cínicamente como extensión del show-biz. Y, como en cualquier estudio de televisión que se respete, la política entró en su estado terminal: el enfrentamiento de egos sin más proyecto que "estar". Existir significa estar a cuadro durante el mayor tiempo posible, lo que obliga a los políticos a asumirse como seductores, a tomar cursos de movimiento de las manos y colores de la corbata, a encontrar lo que en ellos habita potencialmente como coqueto. Aparecer en la televisión --no ...

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