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Displaying jewelry in the best light: even the most gorgeous jewelry won't look its best without proper display lighting. But there's more to good lighting than just flipping a switch.
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One of the most important aspects of jewelry store design is display lighting. Yet jewelry store owners often treat lighting as a cost rather than a tool to boost sales, say interior designers and lighting manufacturers.
"People cannot look at lighting as an expense, but rather as a way to increase sales and profitability," says Mickey Minagorri, director of business development for Artco Group, a Miami-based planning and design company that also manufactures store fixtures. "You can have the most beautiful store and the best jewelry, but in the end you want to be able to ...
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