Singing the Praises of a Niche; Former Turner Exec Putting His Faith in Gospel Music Channel.(TV Currents)

From: TelevisionWeek | Date: April 26, 2004| Author: | Copyright information

Byline: Jon Lafayette

Since leaving his job as president of Turner Entertainment Networks last year, Brad Siegel said, he has seen 50 to 100 business plans for new cable networks. But the one that made him see the light was for the Gospel Music Channel.

The channel, which will launch in the fourth quarter, already has gotten an important amen from Cox Communications, one of the country's largest cable operators.

Gospel may seem like an odd business for Mr. Siegel to pursue. He's not Christian and though he likes classic gospel music, he admits his tastes run more ...

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