Urban legends: as entrepreneurs, hi-hop artists seem unstoppable. What's their edge?(Smarts)
From: Entrepreneur
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Date: 5/1/2004
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Author: Pennington, April Y.
THOUGH MUSIC IS WHAT gave them fame, hip-hop artists have grabbed hold of mega-entrepreneur status with the same swiftness and style in which they bust lyrics on the mic. These savvy artists have built massive business enterprises, cashing in on their household-name status to launch everything from restaurants and clothing lines to beverage companies. Once negatively associated with violence, profanity and a culture that scared Middle America, hip hop now reaches a receptive ...
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