De Silva's ticket to U.S.: Ferre, Byblos. (Diana de Silva Cosmetiques S.p.A. to introduce fragrances by Gianfranco Ferre and Byblos) (Product Announcement)

WWD | November 15, 1991| | Copyright

MILAN -- Diana de Silva Cosmetiques SpA, Italy's largest prestige fragrance house, is on the verge of making a serious push into the U.S. market, primarily through the introduction next spring of fragrances by Gianfranco Ferre and Byblos.

De Silva set the stage in July when it acquired a 30 percent stake in its American distributor, Gary Farn, Ltd., of Milford, Conn. That gave the Italian firm an outpost within the U.S., and a greater degree of control than usual for its business there.

Gary Farn, president and chief executive officer of the distribution ...

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