Exporters of breakfast cereals see brighter morning in overseas markets.

From: AgExporter | Date: December 1, 1991| Author: | Copyright information

Exporters of Breakfast Cereals See Brighter Morning in Overseas Markets

In Japan, a typical breakfast may be a barely cooked egg over rice, some miso soup and a bit of salad. The French are fond of a croissant. Many Britons start off the day with baked beans on toast or kippered herring and a broiled tomato. But those morning dietary preferences could be changing. Breakfast cereals, the mainstay of the U.S. morning diet, are finding a new audience overseas. If recent U.S. and world trade statistics are any indication, cereal's appeal to foreign consumers may be increasing - a ...

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