Mexmal antes y después del DF: una de las tareas que durante varios años se trazó Mexmal fue preparar el terreno para llegar al DF; sin embargo, 2003 no resultó lo que el mayorista esperaba en cuanto a oportunidades de negocio tanto con fabricantes como con resellers. La estrategia para 2004 será afianzar su presencia en la Ciudad de México.

E Semanal | February 9, 2004| | Copyright

2003 representaba para muchas compañías de la industria un año de crecimiento, razón por la que invirtieron mucho dinero. Hubo sorpresas y desengaños; la cadena del mayoreo nacional vivió un año complicado en el que los fuertes comenzaron a caer, mientras que un contingente importante de mayoristas creció moderadamente.

En torno a Mexmal había muchas expectativas, sobre todo por su arribo al mercado más grande de México, el DF; sin embargo, Alfredo Flores, vicepresidente ejecutivo de la compañía, comentó: "En 2003 equivocamos la estrategia pero siempre ...

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