We interrupt this search to show a full-motion ad - New York times.(Brief Article)

The E-Tactics Letter | March 30, 2004 | Copyright

Online advertisers may have stumbled upon a more effective way to reach millions of Internet users: TV-style video ads. In fact, in a recent study of 1,700 Internet users conducted by Dynamic Logic, only 28% of those surveyed found the full-motion commercials to be "annoying." The number could be significant, say advertisers, since 38% of TV viewers claim that TV commercials are annoying. Notes one ...

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