MOVING BEYOND THE NEIGHBORHOOD.( Neighborhoodies)

From: WWD | Date: April 8, 2004| Author: | Copyright information

NEW YORK -- Neighborhoodies, a fast-growing firm that got its start putting the names of New York neighborhoods on sweatshirts, has opened its first store and is looking far outside the local environs for growth.

"We plan to have at least five stores by the end of this year," said Neighborhoodies founder and president Michael de Zayas. "We have found so much enthusiasm for our concept and we intend to have stores in all the major markets by the end of next year."

At a time when the retail world is dominated by conglomerates and mergers, Neighborhoodies is a small ...

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