Lead generation .... The forgotten link in savvy marketing.(Publisher's Outlook)

Customer Interaction Solutions | March 1, 2004| | Copyright

Why Lead Generation?

If you follow the anatomy of a healthy organization, you will find that without exception, no company can exist without new business and simply stated, no company can remain in business without sales. It follows, therefore, that to generate sales, one must have sales leads because "all sales begin with sales leads."

As vital as lead generation is, it is mind-boggling that so many companies ignore this phenomenally important part of business and simply give it casual attention, if any at all.

Sources Of Leads

Leads can ...

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