Branching into laser etching: Lazer Graffix was established as a specialized division of an Iowa flooring company, and it is determined to increase the demand for stone etching in the Midwest.(Fabricator Case Study)(Streeters Decorating Center)

Stone World | March 1, 2004| | Copyright

Streeters Decorating Center of Keokuk, IA, is a flooring company that has recently added a branch to its business called Lazer Graffix. Eric Ludwig and his father Greg established the name in 2001 as a specialist in stone etching. Greg and his wife, Cathy, had already owned Streeters since 1998, and it was relatively simple to add an extension to the business. In January of 2001, Eric Ludwig and his father attended the annual Surfaces Exposition in Las Vegas, NV. As they were passing by the Vytek booth, Eric Ludwig heard a ping that drew him to the table. When he saw what the ...

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