MTV Films Signs Deal With Michael Rapaport and Andre Harrell to Produce Comedy Set in the Car Culture World; Kim Watson and Alonzo Brown ('Honey') Set to Write.

PR Newswire | April 2, 2004 | Copyright

SANTA MONICA, Calif., April 2 /PRNewswire/ -- On the heels of MTV's new hit series, "Pimp My Ride," MTV Films Executive Vice President, David Gale, announced today that the network's film division has bought a pitch that takes place in the world of custom car shops. The pitch was acquired by Paramount on behalf of MTV Films. Andre Harrell and Michael Rapaport will produce with MTV Films. Kim Watson and Alonzo Brown ("Honey") are writing the script.

"We know that the car tuner trend is incredibly popular with the MTV audience," says Gale. "No one has done a film ...

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