How relevant are response rates? A correction and a follow-up.(Promotion)

From: The Newsletter on Newsletters | Date: March 18, 2004| Author: | Copyright information

In last issue's article, "Would you be happy with a one percent b-to-b response rate? Or are response rates becoming irrelevant?" we misstated the response rate of The Newsletter on Newsletters' recent promo as 0.1 percent. That should have read 1 percent.

The same mistake crept into our quote from George Duncan. It should have read, "Used to be, a 1 percent response to a $200+ b-to-b was the holy grail, but percents of response are considered fairly irrelevant now."

Coincidentally, the same subject was raised in the NEPA Marketing Listserv, so we posted the article. One ...

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