Taking diversity for a spin around the track.(National Association for Stock Car Auto Racing needs to recruit black drivers)(Editorial)

Black Enterprise | April 1, 2004 | Copyright

Why is diversity a big deal to Brian France, chairman and CEO of the National Association for Stock Car Auto Racing? In the 55-year history of this Southern sport--with its good ol' boys fan club and confederate-flag-waving members--we can't think of a single year when NASCAR actually embraced African Americans. It offered no assistance to Julius Erving or Jackie Joyner-Kersee when they tried to build a team back in the day.

With its new diversity push, is NASCAR serious about attracting African Americans to the sport? We sent our Lifestyle Editor Sonia Alleyne and ...

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