DEL GOES PROFESSIONAL WITH ARDEN LICENSE.(Del Laboratories)(Elizabeth Arden Inc.)(Brief Article)

From: WWD | Date: March 26, 2004| Author: Klepacki, Laura | Copyright information

NEW YORK -- Using a new licensing agreement with Elizabeth Arden as its wedge, Del Laboratories is breaking into the professional salon business.

The company announced Thursday it had struck a deal with Elizabeth Arden Inc. that would enable it to create a salon nail care collection under the Elizabeth Arden and Red Door logos. Del has created a new business unit -- Del Professional Products Inc. to be headed by Debi Foi, vice president Del Professional. Foi, previou...