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DEL GOES PROFESSIONAL WITH ARDEN LICENSE.(Del Laboratories)(Elizabeth Arden Inc.)(Brief Article)
From:
WWD
| Date:
March 26, 2004| Author:
Klepacki, Laura
| COPYRIGHT 2004 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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NEW YORK -- Using a new licensing agreement with Elizabeth Arden as its wedge, Del Laboratories is breaking into the professional salon business.
The company announced Thursday it had struck a deal with Elizabeth Arden Inc. that would enable it to create a salon nail care collection under the Elizabeth Arden and Red Door logos. Del has created a new business unit -- Del Professional Products Inc. to be headed by Debi Foi, vice president Del Professional. Foi, previou...