Would you be happy with a one percent b-to-b response rate? Or are response rates becoming irrelevant?(Promotion) From: The Newsletter on Newsletters | Date: February 29, 2004| Author: | COPYRIGHT 2004 Newsletter Clearinghouse. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

For those newsletter and specialized information publishers curious about their colleagues' direct mail response rates these days, The Newsletter on Newsletters offers its own, in the spirit of full disclosure.

In mid-December (admittedly bad timing), we rolled out a standard #10 package written by Barbara Kaplowitz, of Big Huge Ideas. It offered a special report as a premium. It went bulk rate to U.S. addresses and First Class to Canada and Europe.

Exactly two months passed between the first order received and the most recent one--with, so far, a response rate of exactly ...

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