Video: beyond 'three, two, one ... action!' (video as a communication channel)

Communication World | October 1, 1991| | Copyright

Video ... the word conjures up elaborate productions, high costs, nerve-racking negotiations. But for some, these things pay off, and others find alternatives that meet their needs yet simplify the work and keep down the costs.

Video has proved a highly effective marketing tool for Denro Holdings, an international investment sales firm based in Regina, Sask. They hired Mind's Eye Pictures, a film and production company also located in Regina, to help make a video that would introduce the company's services in South America and Asia. After filming, a sound track was ...

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