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Saturn rings in a new era. (Saturn Corp.'s unique relationship with its suppliers)(includes related article) (Cover Story)
From:
Industrial Distribution
| Date:
October 1, 1991| Author:
Zurier, Steve
| COPYRIGHT 1991 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Saturn rings in a new era
The distributors servicing GM's Saturn plant in Spring Hill, Tenn., are at the cutting edge of a new era in purchasing. In an exclusive report, ID takes you inside Saturn's brave new world.
The way the Saturn plant does business is like nothing you've ever seen. It's a new world. But before we enter Saturn's new universe, think about how you do business today in the old world.
At many distributorships, the norm is for outside s...
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