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Royal treatment for men's skin: King of Shaves is one of the most innovative ranges on the market and the fastest growing shaving brand in the UK.
Household & Personal Products Industry
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February 1, 2004|
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COPYRIGHT 2004 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NOT EVERY KING IS BORN A ROYAL. Will King created the original King of Shaves shaving oil in 1993, while trying to find a solution to his razor burn. His wife suggested applying some of her bath oil under his shaving foam. Mr. King tried just that, and his razor burn soon disappeared. Experimenting with the bath oil on its own, he discovered he also got a much closer and cleaner shave. The seeds of a new business idea were sown and, together with business partner Hiten Dayal, King founded the King of Shaves brand which has grown to become No. 2 in shaving preparations in the ...
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