DEMETER TO LAUNCH TWO NEW BRANDS.

WWD | February 25, 2004| | Copyright

NEW YORK -- Demeter Fragrance Library is set to launch new fragrance brands at Sephora this spring -- one of which stems from a recent joint venture, while the other was spawned by a long-term licensing deal.

A month from now, Demeter will introduce Natural Attraction, a collection of six so-called mood-enhancing fragrances that are the results of a deal struck in December with Human Pheromone Sciences Inc. Then, in late April, Demeter will launch an additional six scents dubbed Kahala, which were spawned by a 10-year licensing agreement with the Hawaiian shirt ...

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