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Birds Eye view: new faces. Renovated offices. New investment capital. Birds Eye Foods is literally bustling with plans to revitalize its namesake brand and build upon a $1 billion business.(Cover Story)
From:
Refrigerated & Frozen Foods
| Date:
December 1, 2003| Author:
Garrison, Bob
| COPYRIGHT 2003 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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It's been described by some as a well-established, $1 billion company in start-up mode.
Moreover, a visit to the Birds Eye Foods, proves little to the contrary. New faces. Newly renovated offices. New investment capital. The company's three-story offices in suburban Penfield, N.Y., near Rochester are literally bustling with plans to revitalize this namesake consumer brand so well known for frozen vegetables (Birds Eye is the nation's largest processor), frozen fruit and ...
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