Application of the Analytical Network Process (ANP) to select a channel type for e-convenient chain stores. From: Journal of Academy of Business and Economics | Date: March 1, 2003| Author: Wang, Ben-Jeng; Hsu, Maw-Yang | COPYRIGHT 2003 International Academy of Business and Economics. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

ABSTRACT

For the convenient stores in Taiwan, three types of channels were used commonly [] including the real channel, the virtual channel, and the real-virtual channel The scope of this study is to analyze the suitable channel by advanced methods of the Analytical Network Process (ANP) for the convenient stores to meet the challenge of competitions. The patterns of management [] regular chain, franchise chain, and regular-franchise chain, were evaluated based on analys...